What is Salesforce Data Cloud?
Salesforce Data Cloud is a real-time, scalable platform that helps businesses unify customer data from various systems and channels into a single, comprehensive view. This "360-degree view" empowers organizations to deliver personalized experiences, actionable insights, and data-driven decisions. It works by integrating data from multiple sources, harmonizing it, and making it actionable across all Salesforce products (Sales Cloud, Marketing Cloud, Service Cloud, etc.) as well as external systems. Why Does Data Cloud Matter? In modern business, customers interact with brands across many channels—websites, social media, email, in-store visits, etc. Each interaction generates data, but this data is often scattered across different systems, making it challenging to: Understand customers fully. Deliver personalized and relevant experiences. Make timely, data-driven decisions. Data Cloud solves this problem by: Connecting data from multiple...